L&G Tools partnered with Coffee Creative to create a comprehensive digital transformation. What started as a front-end development evolved into a full-scale project integrating third-party software, legacy systems, and advanced middleware solutions. This case study explores how we restructured their digital ecosystem, ensuring seamless integration, improved user experiences, and enhanced B2B and B2C functionalities.
The challenge
L&G Tools needed a future-proof digital system that integrated with legacy platforms while delivering a seamless experience. The challenge was to create an advanced architecture that enabled real-time pricing, brand-specific pages, and a smooth ordering process.
“A seamless digital evolution for modern commerce.”
The process
We mapped out a robust API-driven architecture and integrated middleware and developed a dynamic, scalable website that simplified pricing structures and content management.
01
Information Architecture
- Structured API framework for seamless data flow.
- Middleware integration for real-time updates.
- Syspro integration for dynamic pricing models.
02
Dynamic Content & Brand Pages
- Flexible pages for brands and retailers.
- Centralised product information with dynamic updates.
- Customisable pricing structures based on engagement levels.
03
B2B & B2C Dual Experience
- Open-access product catalogue for B2C users.
- Exclusive pricing and product details for B2B clients.
- Integrated accounting for seamless order management.
The solution
We designed a highly structured, API-driven digital platform that seamlessly integrates with L&G Tools’ existing systems. By creating dynamic brand and retailer pages, implementing middleware for pricing updates, and enhancing user journeys across B2B and B2C segments, we delivered a scalable and efficient digital solution that streamlines operations and improves customer interactions.
Thank you so much for your patience with us on this project… your team has been absolutely amazing throughout the entire process.
Summary
L&G Tools’ new platform is a powerful, integrated digital ecosystem. With advanced automation, real-time data updates, and a dual-experience model for B2B and B2C users, the website has reduced internal costs, streamlined ordering, and improved accessibility. This transformation has set the foundation for long-term digital efficiency and growth.
