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Is All PR Good PR? The Power of Saying “We FCK’d Up”
In the world of marketing and media, the phrase "any publicity is good publicity" has been a long-st…
What the font?
The Influence of Fonts on Perception and Design There are over half a million fonts in the world. L…
The Power of Colour Psychology: Revealing the Emotions Behind Brand Colours
Colour Perception Subconsciously, colour shapes our perception of the world around us. Our brains…
Your Website Without Analytics? It’s Like a Road Trip Without a Map
Remember the thrill of going on a road trip without a map, getting lost in the wild, wondering if th…
The Big Shift: The Upgrade from UA to GA4, It’s Like Going From Flip Phone to Smartphone
Picture this. It's 2007, you're rocking your trusty old flip phone, feeling pretty tech-savvy. Then,…
Don’t be scared of AI – here’s why
The Future of Work with AI: Advancements in the Advertising Industry Artificial Intelligence (AI) h…
Is ChatGPT going to steal your job?
The emergence of AI platforms like ChatGPT has sparked a common concern among many professionals wil…
The Rise of Dark Mode Interface: Enhancing User Experience
The introduction of dark mode on Android and Apple phones a few years ago and now more recently on e…
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